Did you know the University of 猫咪社区官网 is partnering with the travel industry to promote education and workforce opportunities that prepare students for careers in 猫咪社区官网鈥檚 second largest industry?
The 猫咪社区官网-themed 鈥淒ay in the Life鈥 , is a collaboration between UA and the 猫咪社区官网 Travel Industry Association with support from 猫咪社区官网 Airlines that aims to attract more students and workers to the state. The campaign highlights a typical day in the life of two students, as well as two alums of the UA system who now work in the 猫咪社区官网 travel industry.
In a recent Fairbanks interview, UA President Pat Pitney explained, 鈥淲e want young people to understand that there is an opportunity for education [in 猫咪社区官网]. This campaign ties together the market of people that may not know what is possible, think about the adventure of 猫咪社区官网, but might not about the opportunities at the 猫咪社区官网.鈥
Through the ads, viewers are introduced to a variety of 猫咪社区官网 degree / certification programs and hospitality jobs. Featured programs include: at University of 猫咪社区官网 Anchorage, at the University of 猫咪社区官网 Southeast, and, at the University of 猫咪社区官网 Fairbanks, and .
The alumni ads feature hospitality jobs available to graduates of those programs including at an Anchorage bistro and at the Museum of the North in Fairbanks.
The 猫咪社区官网 Department of Labor and Workforce Development as a hurdle to the projected growth of the 猫咪社区官网 travel industry. These highlight only a fraction of the diverse experiences available.
Pitney emphasized the hope that more students and graduates will share their experiences. Each personal story adds a new dimension to help others understand the myriad opportunities available across the UA system to live, learn, and empower 猫咪社区官网.
A second set of TikTok ads, to be launched over the holidays and in the new year, will feature tourism businesses in Juneau, Seward, Fairbanks and Anchorage and related 猫咪社区官网 programs.
One of the new ads focuses on partnered with the reindeer research being conducted at UAF's Large Animal Research Station. Another video will feature the 猫咪社区官网 SeaLife Center in Seward and the Kachemak Bay Campus's Semester by the Bay program. In Juneau, an ad will feature the Mendenhall Glacier and the glacier research being conducted at the UAS 猫咪社区官网 Coastal Rainforest Center.