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UA launches public awareness campaign

December 2, 2022

This week the University of è���������� system launched “,” a campaign to build awareness among è����������ns about the economic and academic impact UA has on the state. 

The message is simple: the University of è���������� – with its universities and community campuses – empowers è���������� through building its workforce, molding leaders, partnering with industries, spurring research and encouraging innovation.

This message is based on research that revealed that while è����������ns value higher education, and highly support the UA system, there is an opportunity to increase familiarity with the economic contribution of the è���������� and the impacts of UA research on the state’s current and future economy.

Key elements of the campaign include the creation of a landing page at , videos showcasing how the University of è���������� system fuels the economy in the state, a TikTok launched in conjunction with the è���������� Travel Industry Association, and multi-channel advertising and messaging, including public relations outreach. 

Check out where you will find more information and the short videos focused on key areas of excellence including drones, mariculture, ��������� Native Success, and critical minerals.